Agenda

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MASTERCLASSES
Tuesday, September 20, 2022
CONFERENCE DAY 1
Wednesday, September 21, 2022
CONFERENCE DAY 2
Thursday, September 22, 2022

Registration and Networking Breakfast

Creating and Delivering Reports that Make a Difference

Impacting major decisions with information, insight, and context is not easy.

The Molekule team will highlight the key considerations in developing an impactful, strategic, delivery that considers the type of decision being influenced, the audience, the purpose, and destroys some of the widely held myths about report writing and presenting. Dave Alderman, Founder and President, and Chris Stevenson, Managing Director, Europe

Presented by Molekule Consulting

Refreshment Break

How to Create a Winning Competitive Landscape Analysis – A Step-by-Step Practical Guide

An interactive session where the Lifescience Dynamics team will share its knowledge and experience in building and analysing a comprehensive landscape.

o Steps for understanding a new therapy area
o Identification of key players in the space, from preclinical through to marketed products
o Predicting competitors’ timelines by preparing well supported assumptions using CI Insights

Presented by Lifescience Dynamics

Networking Lunch

Developing a Competitive Activity Framework to Enhance Organizational Competitiveness

This workshop session will give participants first-hand insights from a combined 30+ years of experience in delivering strategic and tactical workshop-style solutions, using an optimal blend of established CI frameworks alongside INOVIS’ in-house proprietary methodologies.

Key to this session will be addressing business needs across the lifecycle, whereby participants will:

* Develop an in-depth understanding of how a diverse range of facilitated activities (Rapid Immersion, Threat Assessment and Competitor Simulations) can help deliver strategic and competitive insights within an organization
* Appreciate the importance of leveraging the outcomes of workshops to inform and direct decision making
* Receive hands-on opportunities to apply learnings to a pharma case-study in a learning environment
Using business case studies, real-life experiences and validated theory, the INOVIS team will equip you with a number of go-to techniques that can be rapidly integrated into ongoing CI Practice, whether you’re a seasoned CI professional veteran, or newer to the field.

Presented by INOVIS

Refreshment Break

Blockbuster Competitive Intelligence

Presented by Atacana Group

Masterclasses Conclude

Registration & Networking Breakfast in Exhibition Hall

Chairpersons’ Opening Remarks

Presented by Bayer and Johnson & Johnson

Keynote: Using the DrugOme™ — Translating Analytics to Action

Initiated about 5 years ago, Sumitovant's Computational Research and Analytics team has continued the expansion of an analytic ecosystem developed to solve strategic pharma questions. We call this ecosystem the DrugOme™.

The DrugOme™, supports analyses for the strategic decisions of many groups in a therapeutic area agnostic way across all phases of drug development, from discovery through commercialization. We discuss the challenges involved in translating technology-driven insight into action across many groups in many companies and across all phases of drug development.

Presented by Sumitovant Biopharma

How to Build a Successful and Sustainable CI Function

When structuring an in-house CI function there are several critical considerations.

The Molekule team will challenge the audience to think differently about the purpose and role of the CI function and explain from experience how to create an influential, integrated function that is respected and integral to decision making. It has a lot to do with purpose and position. For those who already lead in-house teams this presentation will challenge your role and goals and make you think differently about how your function is positioned.

Presented by Molekule Consulting

Refresh and Connect in Exhibition Hall

Leveraging CI To Shape Your Go To Market Strategy: A Case Study On The Healthcare Price Of Longevity

Lifescience Dynamics will discuss how competitive intelligence can be used to identify market access opportunities and build a successful strategy

• Understand how competitors perceive and prioritise key access challenges and their approaches to address them
• Identify go-to-market activities and strategies that address healthcare systems’ needs and how they are implemented throughout the development and launch of a product
• Assess how success is measured and benchmarked by competitors, payers, patients and prescribers

Presented by Lifescience Dynamics and Bristol Myers Squibb

Keynote: Executive Level Boardroom Discussions

Presented by Abbott, Bayer, Biomarin, Boehringer Ingelheim, Eli Lilly, Johnson & Johnson, and Novartis

“Ask the Experts” Interactive Breakout Groups

(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.)
BREAKOUT 1
Mentor/Mentee What is Needed for a Good Relationship!

Presented by Novocure and PTC Therapeutics

BREAKOUT 2
Competitive Intelligence and Biopharma Manufacturing

• Sources, methods, and outputs of manufacturing intelligence collection

• Captive versus outsourced development and manufacturing models
• CI’s role and contribution to S&OP and commercialization
• Integrating manufacturing intel into current CI programs

Presented by ThermoFisher Scientific

BREAKOUT 3
Role of CI in Partnering and Strategic Initiatives

Presented by Horizon

BREAKOUT 4
CI Work with Alliance

Presented by Karyopharm Therapeutics

BREAKOUT 5
Measuring the Value of Competitive Intelligence

Presented by Viridian Therapeutics

BREAKOUT 6
Early Stage Pipeline

Presented by Abbvie

Networking Luncheon

Leadership Insight: Case Studies

SESSION ONE

Lightspeed Principles

Presented by Pfizer

SESSION TWO

Communicating to Senior Execs and Impacting Strategy to Drive Key Business Decisions

Presented by Vir Biotechnology

SESSION THREE

Integrated Insights including CI, MR, Forecasting and Analytics

Presented by Sun Pharmaceuticals

Think Labs: Innovation

SESSION ONE

Using Competitive Dashboards to Stay Ahead of Your Competition: Realistic Considerations for an Online Tool

Presented by Proactive Worldwide

SESSION TWO

State-of-the-art Competitive Intelligence Part 2

Presented by Ozmosi

SESSION THREE

Get Ready to SPRING Forward

On top of facilitating your Competitive Intelligence (secondary and primary), GlobalReach BI has implemented a Knowledge Management platform: SPRING...

Using the power of the latest technology, SPRING consolidates all your intelligence around a topic, disease area, mechanism of action, competitor, in a structured manner. Your internal teams can have access to allow fast & easy searching to connect all the dots across your clinical & commercial intelligence, across your organization.

SPRING uses transcription technology to make sure all your insights are integrated into your dedicated platform. Let’s take a look at how AI can benefit you in your CI workflow and most importantly, tremendously increase your CI efficiency.

Presented by GlobalReach BI

Best Practices and Insights

SESSION ONE

R&D and Strategy in Oncology

Presented by GlaxoSmithKline

SESSION TWO

CAR-T Cell Therapy Market

Primer plus how to cover cell therapy because of its vastness, volume of unknowns and also evolving needs of the company

Presented by Atara Biotherapeutics

SESSION THREE

How to use Competitive Intelligence to Influence Decisions and Drive Impact

Presented by Ionis Pharmaceuticals

Refuel & Rejuvenate in Exhibition Hall

Think Tanks: Learning Environment

SESSION ONE

How To Reboot Competitive Intelligence Framework Across Healthcare Ecosystem, Focused On Entire Spectrum Of Stakeholder Insights

This session is intended for healthcare industry stakeholders who will be benefit by

1. Understanding of Integrated CI methodology across healthcare ecosystem which provides 360-degree insights
2. Development of stronger CI and BI insights roadmap and intuitive visualization for CI end users
3. Empower CI end users with real-time data reporting and analytics topped with social media and web insights

Presented by Borderless Access

SESSION TWO

Maximize your Learnings from Presenters and When you Visit Booths at Medical Conferences/Congresses

Presented by inPhronesis and inThought

SESSION THREE

How has Brexit Altered the New Medicines' Regulatory Landscape in Europe?

Brexit; a seismic shift in the European regulatory landscape, or not? Since the 1st of January 2021, the UK no longer automatically follows the EMA decisions for new medicine approvals.

What does this mean for pharmaceutical companies applying for marketing authorisation in the EU and the UK?

Dig Worldwide will guide attendees through a map of this altered territory for medicine approvals in the EU and the UK, with key dates along assessment timelines. You will learn the procedural options available, how fast your clients’ competitors could reach market depending on the pathway to approval they choose, and what all this could mean for UK Pharma.

Presented by Dig Worldwide

Engage in High Level Debate and Discussion

SESSION ONE

Role of CI in BD Due Diligence

Presented by AbbVie, Amicus Therapeutics, ADC Therapeutics, Sumitovant Biopharma, and Viridian Therapeutics

SESSION TWO

Insights into New Product Planning and Decision Making

Presented by AbbVie, Mallinckrodt Pharmaceuticals, Myovant Sciences, Roche Diagnostics, and Verona Pharma

Drink, Eat & Be Merry! Outside (weather permitting) Reception & Networking

Registration & Networking Breakfast in Exhibition Hall

Leadership Insight: Case Studies

SESSION ONE

Best Practices for CI Practitioners and CI Consultants to Collaborate

Presented by Eisai

SESSION TWO

Best Practices for CI Practitioners and CI Consultants to Collaborate

Presented by Abbvie

SESSION THREE

Small Budget, Big Insights

• Leveraging what you can get now and asking yourself (and others) what would you do differently with that information.
• Focus groups and conferences, what, how, where, when and who.
• Transforming how an organization makes decisions (case study)

Presented by MiMedx

Idea Labs: Gain New Perspectives

SESSION ONE

Combining Public Data Curation, Digitization, and Social Listening for Better CI in Oncology

There is a vast and ever-growing amount of public data in the oncology space from publications and press releases to conference disclosures and other sources.

This data is spread across a variety of disparate sources making comparisons and actionable insights cumbersome. With the CLIN cancer trial results platform, our team is combining text mining and curation to put all the data into a common, searchable model. To further enhance insights through this platform, we are also digitizing outcomes data to enable quick meta-analyses and using social listening to give users a view of how digital opinion leaders are reacting to new data releases.

Presented by LARVOL

SESSION TWO

Using Primary and Secondary Insights to Optimize Global Pharmaceutical Sales Force Strategies 2.0

Prior to 2020, the pharmaceutical field forces were geared towards in-person interactions and information exchange.

That all changed when the COVID-19 pandemic forced many medical offices to restrict visitors and pharmaceutical sales reps. A lasting impact has been a re-focusing of the sales rep role and a restructuring of the sales structure.

This session will explore how pharmaceutical sales evolved in the COVID-19 era and how that evolution will continue in the post-COVID era. The impacts include changes in how salespeople interact with the medical community, the role of technology in the sales program, and how sales will integrate with other commercial and medical support resources.

It is very likely that there will be continued changes in the sales force over the next few years as the early adaptions to COVID restrictions are refined and made permanent. In this session, some of the change drivers and how they will be implemented will be debated. If you are concerned about where your field force, or your competitors’, is going, it is a can’t miss session.

Presented by Fletcher/CSI

SESSION THREE

Best Practice - Efficiency of Technology for CI Monitoring Projects

Lifescience Dynamics will discuss new practical tools and how they can be used to save time while also improving efficiency and accuracy in competitive intelligence monitoring

o The process of identifying challenges in CI monitoring tasks and developing automated solutions
o Tracking changes to clinical trials in real time
o Generating conference planners automatically
o Functional visualisation of data

Presented by Lifescience Dynamics

Refresh and Connect in Exhibition Hall

“Ask the Experts” Interactive Breakout Groups

(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.)
BREAKOUT 1
Mentor/Mentee What is Needed for a Good Relationship!

Presented by Novocure and PTC Therapeutics

BREAKOUT 2
Competitive Intelligence and Biopharma Manufacturing

• Sources, methods, and outputs of manufacturing intelligence collection

• Captive versus outsourced development and manufacturing models
• CI’s role and contribution to S&OP and commercialization
• Integrating manufacturing intel into current CI programs

Presented by ThermoFisher Scientific

BREAKOUT 3
Role of CI in Partnering and Strategic Initiatives

Presented by Horizon

BREAKOUT 4
CI Work with Alliance

Presented by Karyopharm Therapeutics

BREAKOUT 5
Measuring the Value of Competitive Intelligence

Presented by Viridian Therapeutics

BREAKOUT 6
Early Stage Pipeline

Presented by Abbvie

Networking Luncheon

Announcement of Raffle Prize Winners

Late Life Cycle Management (LLCM): The Strategic Value of Generic & Biosimilar CI In Life Sciences

*This session will provide insights and highlight best practices to enable LLCM value and asset maximization by leveraging a number of tools unique to CI professionals. Specifically this presentation will enable you to:

* Advance your understanding of core Gx/biosimilar market dynamics and corresponding CI solutions
* Set up a best-in-industry Gx/biosimilar regulatory intelligence (RI) and CI tracking program
* Understand Gx / biosimilar product development and entry strategies
* Identify potential actions to optimize launches

Presented by INOVIS

Blockbuster Competitive Intelligence: Building a winning strategy!

A prescription drug that surpasses $1 billion in sales is known as a blockbuster. It's a rare feat, but when a pharmaceutical company finds a true blockbuster drug they usually have a robust competitive readiness program in place.

Blockbuster Competitive Intelligence is a new framework that almost nobody knows. This framework maximizes the potential of a drug and increases the impact that you can have with competitive intelligence.

So, what is it and how can you leverage it?

Blockbuster Competitive Intelligence outlines how Competitive Intelligence is used to develop, launch, and commercialize a blockbuster drug (or a drug that is critical to the success of the organization).

Over the past two decades, we have worked with multiple blockbusters and potential blockbuster products. We have experimented and innovated successful approaches while working at Roche, Novartis. With Atacana we continue to innovate and support the majority of the top 10 pharma companies helping their blockbuster competitive intelligence strategies.

In this talk, we will share with you our Blockbuster Competitive Intelligence framework and help you maximize the potential of your product. We look forward to seeing you there!

Presented by Atacana Group

Macro Trends in Pharma and Their Impact within Competitive Intelligence

Presented by AbbVie, Bristol Myers Squibb, Gilead Sciences, and Pfizer

Executive Level Boardroom Discussions

Presented by Abbott, Bayer, Biomarin, Boehringer Ingelheim, Eli Lilly, Johnson & Johnson, and Novartis

Conference Concludes

“COVID-conscious” Guidelines Distributed in Detail On-site but Includes:

• Use of masks required: Please bring your own if preferred, but masks and hand sanitizer will also be provided.
• Greetings should be socially distanced: no handshakes, hugs, or kisses, etc.
• Meeting space will accommodate more spacing between attendees.
• The hotel experience will be entirely revamped with specific cleaning protocols.

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