Agenda

Displaying agenda in the event’s time zone (EDT, UTC -4)

CONFERENCE DAY 1
Tuesday, September 19, 2023
CONFERENCE DAY 2
Wednesday, September 20, 2023
MASTERCLASSES
Thursday, September 21, 2023

Registration and Networking Breakfast

The Keys to Keep Ahead of the Competition

Turning insights into actions will help you stay ahead of the competition and increase your competitive readiness.

Strategic workshops are powerful tools for your teams to turn insights into actions and build a winning strategy. Through these workshops, you will get a better understanding of your competitive landscape, evaluate your current strategies, assumptions, and resources, and create new strategies & tactics to help you stay ahead of the competition.

We look forward to seeing you there!

Presented by Atacana Group

Refreshment Break

Synthesizing Primary Research Into Actionable Insights and Presentations

When it comes to gaining valuable insights from primary research, the challenge lies in synthesizing research data and drawing actionable insights to achieve your research objectives. The Molekule team will highlight the key considerations in designing primary research projects, synthesizing actionable insights from collected data, and articulating key findings into impactful and strategic presentations leading to a shared understanding.

Presented by Molekule

Networking Lunch

Mastering the Competitive Landscape: The Science & Art of Timelines

An interactive session where the Lifescience Dynamics team will share its knowledge and experience in understanding and evaluating US regulatory timelines.

• An introduction to US regulatory pathways and differences to US pathways
• How do we benchmark and make assumptions about US regulatory timelines?
• Discussion on recent noteworthy regulatory actions

Presented by Lifescience Dynamics

Refreshment Break

Developing a Competitive Activity Framework to enhance organizational competitiveness

This workshop session, will give participants first-hand insights from a combined 30+ years of experience in delivering strategic and tactical workshop-style solutions, using an optimal blend of established CI frameworks alongside INOVIS' in-house proprietary methodologies.

Key to this session will be addressing business needs across the lifecycle, whereby participants will:

• Develop an in-depth understanding of how a diverse range of facilitated activities (Rapid Immersion, Threat Assessment and Competitor Simulations) can help deliver strategic and competitive insights within an organization
• Appreciate the importance of leveraging the outcomes of workshops to inform and direct decision making
Receive hands-on opportunities to apply learnings to a pharma case study in a learning environment
• Using business case studies, real-life experiences and validated theory, the INOVIS team will equip you with a number of go-to techniques that can be rapidly integrated into ongoing CI Practice, whether you’re a seasoned CI professional veteran, or newer to the field.

Presented by INOVIS

Refreshment Break

Developing Primary Competitive Intelligence

This workshop places the attendee in the role of the vendor where the participant will learn how to develop different types of clinical, commercial and market access intelligence. Goals of the workshop will include:

• Discussing frequently asked information requests
• Reviewing different elicitation techniques
• Addressing why sources should share information
• Determining when as a vendor to develop information internally
• Deciding when as a vendor to use an external network to collect insights
• Applying techniques to answer frequent key intelligence questions

Presented by Healthcare Intelligence & Analytics

Masterclasses Conclude

Registration & Networking Breakfast in Exhibition Hall

Chairperson’s Opening Remarks

Presented by Johnson & Johnson

Inflation Reduction Act and its Impact on Pharma and the Landscape

Matthew Majewski, Vice President, Charles River Associates

Manufacturer and payer stakeholders have been trying to understand how the inflation reduction act will impact the pharmaceutical market.

During this session we will quickly cover the basics of the inflation reduction act and then spend some time considering the implications of this major policy milestone on different types of medications. We’ll also review the first set of products that have been selected for Government negotiation and how / why that’s going to shake up the landscape.

Presented by Charles River Associates

Reassessing Market Access Strategies: A Critical Step Toward Ensuring Success

A robust market access strategy is important because it ensures that patients have access to the right therapy at the right price and the right time.

The Molekule team will provide an overview of recent trends impacting market access strategies, discuss a few case studies focused on competitive intelligence and its role in shaping market access strategies, and recommendations on best practices.

Presented by Molekule

Networking & Refreshments in Exhibition Hall

Changing Dynamics in Pharma: a Panel Discussion on Hot Topics and How to Navigate Forward

Hot topics will address:

1. Artificial intelligence (AI) in Pharma:
• AI technologies to enhance the lifecycle of drug development from discovery to distribution could potentially lead to greater efficiency, lower costs, and better outcomes in the Pharma and Biotech industries. Is the use of AI fuelling increased competition through a higher need for differentiation?
2. AI for CI:
• In CI, AI has the potential to increase the speed of insights, however, analysis and accuracy of insights is still evolving. How much can we trust AI and what should we be mindful of when integrating AI for CI?
3. M&A trends in Pharma:
• M&A trends in the pharma industry can fluctuate based on a myriad of factors including market dynamics and macroeconomic factors. Perhaps a bit early to tell, what is the expected impact of IRA (Inflation reduction act) on driving innovation for US pharma? How much differentiation is needed to drive M&A?

Presented by Lifescience Dynamics

Keynote: Executive Level Boardroom Discussions

Presented by Abbott, AbbVie, BioMarin, Boehringer Ingelheim, Bristol Myers Squibb, Eli Lilly and Company, Johnson & Johnson, and Novartis Institutes for BioMedical Research

“Ask the Experts” Interactive Round Tables

(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.)
ROUNDTABLE 1
Maximizing CI with Limited Resources

Presented by Ferring

ROUNDTABLE 2
Assets Launch Time Assumptions on Competitive Landscape
Understanding the competitive landscape to predict launch time for upcoming assets.

Presented by Janssen

ROUNDTABLE 3
Practical Implications of GAI to CI Collection and Synthesis

Presented by Intuitive Surgical

ROUNDTABLE 4
Building a Robust Internal Competitive Readiness Process

Presented by Ionis

ROUNDTABLE 5
Cross-Functional CI Collection, particularly with MSLs

Presented by Bristol Myers Squibb

ROUNDTABLE 6
From Biotech to Big Pharma: How CI Practitioners can Demonstrate ROI and Make a Case for Greater Investment

Presented by Viridian Therapeutics

ROUNDTABLE 7
Competitive Intelligence Presentations: Incorporating Cross-Functional Partner Input

Presented by Teva

Networking Luncheon

TRACK A

Revolutionizing CI: Takeda's Digital Transformation for Enhanced Efficiency

Embark on a journey of transformation as Takeda's competitive intelligence (CI) team transitions from manual tracking to the cutting-edge efficiency of Kognitic's digital platform.

Witness firsthand how this evolution empowers CI efforts with newfound efficiency and transparency. Through live notifications, the platform empowers teams to stay always-in-the-know about trials’ evolving events and protocol changes. Experience the shift that has redefined how Takeda’s CI operates, enabling users to not only manage trials, but thrive in the ever-evolving landscape of pharmaceutical competition.

Presented by Kognitic and Takeda

TRACK B

With Great Expectations Come Great Opportunities. Are You Prepared to Realize Them?

The world of the very near future provides us with ever more tools which we can leverage to bring value into our organisations.

Expectations of what the competitive intelligence function should be able to do will inevitably increase. In this talk we will discuss how those expectations create opportunities and how you can be ready to make the most of those opportunities.

Presented by Prescient and Seagen

TRACK C

Generative AI for Competitive Intelligence

• Combining AI and human intelligence • Case studies for insight gathering, summarization, and sentiment assignment • Efficient information management for congress planning and beyond

Presented by LARVOL

TRACK A

Implementing a Source of Truth Through Global Market Models

A case study that describes how Zimmer Biomet implemented a global market model process; establishing a source of truth for the organization. Talk will cover process, socializing change, challenges, pearls of wisdom and how the models are used today.

Presented by Zimmer Biomet

TRACK B

Applied Futures Intelligence: Anticipating Future Competitive Environments to Shape More Robust Strategies

What can CI tell us about the future competitive environment? Using strategic foresight, or futures, methods to analyze competitor strategies as observed through CI tools gives intelligence professionals, and their stakeholders, a valuable glimpse of what possibilities could develop.

In this session, you will learn how these strategic insights can be generated systematically and used to discover emerging opportunities and risks, anticipate how other players may or may not respond to them, and create more robust strategies for navigating the complex and dynamic competitive landscape as it evolves.

Presented by UCB

TRACK C

Amplifying the Role of CI: Collaborative Culture Drives Greater Impact

Internal partnerships can play a critical role in collecting and communicating competitive intelligence.

Rather than a competitive race with other divisions that often leads to sending mixed signals to senior leaders, when functional teams collaborate across the organization, they are able to drive more impact from their competitive intelligence efforts. One of Organon’s key values is “We All Rise Together”, this cross-functional team will share their journey in overcoming internal silos to create a winning team and magnify the value and impact of competitive intelligence across the organization.

Presented by Organon

TRACK A

Evaluate World Preview: Pharma’s Age of Uncertainty

In 2023, key assumptions underpinning the pharmaceutical sector, such as the US market’s supreme profitability and reliance on big M&A to fuel growth, are being tested.

The far-reaching Inflation Reduction Act curbs profits on high-spend drugs, while the anti-trust FTC is apparently willing to try and block M&A deals that may encourage dubious pricing practices. Meanwhile, regulators are less predictable in the face of new modalities.

With this as the backdrop to the current reality for biopharma companies and their investors, let’s take a step back. Based on Evaluate’s annual World Preview report, this presentation will focus not only on the forces of uncertainty, but will also look at the future, featuring our latest forecast data out to 2028. We’ll highlight:
– The forecasted top 10 companies and products in 2028
– The most highly valued R&D projects and pipeline assets
– What’s driving the changing focus of big pharma toward widespread diseases
– How the dealmaking landscape is changing to address patent cliffs, changing regulations and an uncertain legislative environment.

Presented by Evaluate

TRACK B

Pharma and Generative AI...What's Next?

ChatGPT has captured the world's imagination. But in a highly technical and regulated industry such as pharma, the single most important prerequisite for a generative AI application is that it is trained on and draws from only authoritative content. A ChatGPT-type application built on Wikipedia and the internet at large won't cut it.

In this session, see how a generative AI application optimized for pharma CI answers direct questions about industry topics, company strategies, and cutting-edge research initiatives, deriving its answers from (and citing) credible research sources, ensuring that researchers can rely on and validate the AI work product.

Presented by Northern Light

TRACK C

Help for Generative AI?! The Need for Proprietary Machine Learning When Summarizing News Alerts

Context counts. FENIX will show why training mainstream generative AI to an organization’s content lens is a critical success factor for creating the perception of value exchange.

The laborious task of creating concise, yet accurate news summaries is a perfect pairing for proprietary machine learning with mainstream generative AI. Don’t miss this session if you think CI should be conversing with your organization’s digital transformation stakeholders.

Presented by Fenix Group International

Networking & Refreshments in Exhibition Hall

TRACK A

Transforming CI with Generative AI: Benchmark Study and Client Success Story

Explore the transformative potential of Generative AI in the realm of Life Science Competitive Intelligence with Ferma. Our benchmark study exemplifies Ferma's superior performance, further illustrated by client success stories. Discover how integrating AI into your CI strategies can significantly enhance decision-making efficiency.

Presented by Ferma

TRACK B

How CI Should Stay Ahead of the Curve to Remain the Foundation of Pharma Strategy

In an ever-changing Pharma world that becomes more reliant on technology to shorten development times, optimize clinical trial delivery, and utilize multi-channel engagement, CI remains the foundation for decision making.

However, CI companies need to keep pace with client cost pressures, the monitoring of complex TAs, and the challenges of achieving robust primary intelligence. To achieve this, they must continue to innovate and differentiate themselves, going beyond delivering competitive insights, by creating value across the product lifecycle through the delivery of science-driven strategic projects.

In this talk we will provide some guidance and perspectives.

Presented by Solici, part of the Cambridge Healthcare Research group

TRACK C

WOW! A Future-Focused Lens on Approaches for Competitive and Market Intelligence Professionals

Join us as we explore the ever-evolving Ways of Working (WOW) in CI and MI, including emerging tools, tactics, platforms, and best practices. Especially useful for organizations new to CI and/or those looking to develop or modernize internal CI/MI thinking altogether.

Presented by Fletcher

TRACK A

Empowering Competitive Intelligence with ChatGPT API Integration on SPRING Platform

Competitive Intelligence (CI) is a vital component for modern businesses seeking to stay ahead in a highly competitive market.

It involves the gathering, analysis, and interpretation of information about competitors, market trends, and customer behavior. To streamline and enhance the CI process, the integration of ChatGPT API onto the SPRING Platform presents an innovative solution. This cutting-edge integration harnesses the power of artificial intelligence to provide users with an array of benefits, ultimately enabling you to make more informed strategic decisions.

Combining SPRING Platform streamlined workflows and personalized insights, from customized Primary and secondary intelligence, with the power of ChatGPT API, competitive intelligence becomes more efficient, accurate, and valuable than ever before, enabling businesses to thrive in today’s dynamic market environment.

Join us for an immersive session filled with valuable insights and actionable strategies that will take your Competitive Intelligence efforts to new heights. Secure your spot now for the next PharmaCI conference.

Presented by GlobalReach BI

TRACK B

Elevating the Value of CI by Tapping into your Organization’s Commitment to DEI

Expanding diversity in clinical trials has been a key talking point for leaders across our industry in recent times. How can you tap into this strategic priority to elevate the value of your CI function?

The drug developers who most effectively operationalize their clinical trial diversity plans will not only gain a whole new knowledge base, but will be in the best position to tap into the markets of the future in our increasingly diverse America. Even when key business questions don’t take this into account, our role as CI professionals is to illuminate blind spots for our stakeholders and deliver the insights they need now to gain and maintain the competitive advantage in this context. In this presentation, we will explain from experience how to integrate racial and gender diversity considerations into clinical intelligence deliverables. We will discuss the benefits and challenges of incorporating this new way of thinking, and share a couple of examples of key business decisions these types of novel insights can inform.

Presented by Brass Tacks Healthcare

TRACK C

Elevating Competitive Intelligence – Best Practices and Pitfalls to Avoid

Topics include:
• Embracing best practices that drive results, what “good” really looks like
• Avoiding pitfalls that decrease impact, including bias and unethical practices
• Demonstrating value to earn a seat at the table with your C-Suite

Presented by Sedulo Group

TRACK A

The Power of Human Connection: A Deeper Dive into Client-Supplier Dynamics

Presented by AbbVie, Boehringer Ingelheim, Eisai, Ionis, and Organon

TRACK B

Technology (AI, ChatGPT, Data) and its Value in CI, Research and Strategy

Presented by AbbVie, Gilead Sciences, Kala Pharmaceuticals, and Harvest Moon Pharmaceuticals

TRACK C

Best Practices in Collecting/Sharing Internal Information and Building a Community

Presented by ADC Therapeutics, Bristol Myers Squibb, Intuitive Surgical, Ionis Pharmaceuticals, and Viridian Therapeutics

Casino Night Reception and Networking

Registration & Networking Breakfast in Exhibition Hall

TRACK A

AstraZeneca’s AI Build to Increase Chances of Study Design Success

Streamlined clinical intelligence across the complex Oncology space is critical for AstraZeneca’ dynamic Oncology pipeline success.

In this session we will discuss AstraZeneca’s global department Information Practice (IP) capabilities that automate our Oncology pipeline clinical needs. Our unique AI -based approach towards Oncology clinical trial designs leverages an custom built innovative information pipeline combining both AI and human expertise in the most efficient way across targeted literature searches towards complex tumor mapping AND AI driven biomarker inclusion and exclusion criteria.

Presented by AstraZeneca

TRACK B

Macro Trends in Pharma and Biotech, and its Impact

Presented by Amarin Pharma, Bristol Myers Squibb, Ionis, and Pfizer

TRACK C

AI Capabilities and Myths: Reducing the Burden of CI's Workload

We will explore the capabilities and myths surrounding AI and automation in the context of Competitive Intelligence (CI). Our focus will be on understanding how these technologies can effectively alleviate the overwhelming volume of information that CI professionals have to deal with.

We will examine real-world use cases where AI and automation have proven successful in CI, enabling CI teams to allocate more time to higher-level activities.

Key Topics:
• Using machine learning to help sift through the tsunami of daily information flow.
o Case Study: Training an AI to alert you to the important new information in clinicaltrials.gov
• Using ChatGPT or similar AIs to add natural language processing to your system. What you should and should not expect.
• Why AI is unlikely to replace CI experts – the tool vs the solution.

Conclusion:
AI offers significant potential for reducing the burden of CI’s workload. By distinguishing between the hype and reality, we can harness these technologies to empower CI professionals, enabling them to focus on higher-level activities, maximize launch revenue, and improve response times to competitive moves. Embracing AI and automation in CI practices can revolutionize the way we manage and extract value from vast amounts of information in today’s competitive landscape.

Presented by AbbVie, BioMarin, InPhronesis and Janssen

TRACK A

CI Reengineered: The Art of Optimizing CI Delivery through Enablers

Discover strategies for enhancing your competitive Intelligence workstreams by making potentially time-consuming tasks simpler. We will discuss how to optimize your approach to understanding the competitive pharmaceutical landscape through real world case studies utilizing innovative tools.

Presented by Lifescience Dynamics

TRACK B

Applications of AI in Clinical Trials and How this will Underpin the Future of Personalised Medicine?

Clinical trials have followed the ‘cave-(wo)man’ test since their inception. Patient takes drug and is compared to patient who doesn’t take drug. However, the gains for this process for new medicine development is diminishing.

AI is revolutionising supply chains across industries, and clinical trials are no exception. Join us to hear how AI will enable faster, safer, and significantly less expensive clinical trials. Discover what the future may lie ahead for clinical trials in silico, learn what is an N=1 trial and how this paves the way for the future of personalised medicine.

Presented by Dig Worldwide

TRACK C

CI As One of the Functions at the Center of Pharma Organizational Evolution and Innovation – And Implications for the CI Profession

Presented by Deallus

Networking & Refreshments in Exhibition Hall

TRACK A

The Art of Data Driven Marketing

Presented by SK Life Sciences

TRACK B

Digital Transformation of ‘News Alerts’ to Enable Faster and Better Decision Making

Daily monitoring across competitors, products, and indications is a major effort driver for all Pharma companies.

While there are automated tools to collect and source news feeds- analysis, curation and distribution of competitive insights still remain a huge challenge. This session’s goal is to share how digital technologies can help create a single, unified productivity and workflow platform to collect, curate, and deliver intel/alerts to enable better and faster decision-making across the organization.

Presented by DataZymes

TRACK C

Next Gen Probability of Clinical Success, Inferences on Clinical Trial Design and Managing your Data

Use of machine learning for predicting clinical trial success accurately and meaningfully is will within our reach.

To implement this into our daily business activity will demand three critical changes to our business practices. Join us for a look into the results of these next generation probability of success predictions and what happens on the other side of making these three critical changes to our business processes.

Presented by Ozmosi

“Ask the Experts” Interactive Round Tables

(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.)
ROUNDTABLE 1
Maximizing CI with Limited Resources

Presented by Ferring

ROUNDTABLE 2
Assets Launch Time Assumptions on Competitive Landscape
Understanding the competitive landscape to predict launch time for upcoming assets.

Presented by Janssen

ROUNDTABLE 3
Practical Implications of GAI to CI Collection and Synthesis

Presented by Intuitive Surgical

ROUNDTABLE 4
Building a Robust Internal Competitive Readiness Process

Presented by Ionis

ROUNDTABLE 5
Cross-Functional CI Collection, particularly with MSLs

Presented by Bristol Myers Squibb

ROUNDTABLE 6
From Biotech to Big Pharma: How CI Practitioners can Demonstrate ROI and Make a Case for Greater Investment

Presented by Viridian Therapeutics

Networking Luncheon

Announcement of Raffle Prize Winners

Generics & Biosimilars – Important Learnings from Real World Case Studies

This session highlights innovative approaches leveraged by generic and biosimilars to speed up market entry. Specifically, this presentation will enable you to

1. Advance your understanding of core regulatory routes, timelines and strategies
2. Understand core Gx/biosimilar product development and entry strategies
3. Learn from & set up a best-in-industry Gx/biosimilar regulatory intelligence (RI) and CI tracking program
The presentation will be supported by thought provoking real-world case studies to stress differences between theory vs actual approaches

Presented by INOVIS

Unlock Your Winning Potential: The 3 Step Process for Effective Decision-making

The aim of competitive intelligence is to help Pharma Leaders to develop a winning strategy. The traditional CI model of gathering intelligence and generating insights is not enough.

Developing, launching and growing blockbuster brands require a well-defined strategic decision making process.

In this presentation, we will share our proven 3 step process needed to identify your key competitors, assess several credible scenarios, determine risks and opportunities, identify the key success factors, and create an action plan to execute within your winning strategy.

The presentation incorporates learnings from leading the CI functions at Roche and Novartis, supporting the majority of Big Pharma companies CI efforts, the latest management thinking from Harvard Business School, and years of cross-functional experience within Pharma and at Atacana.

We look forward to seeing you there!

Presented by Atacana Group

Changing Behavior Is Hard: Avoid the Dashboard Pitfall by Using NLP in Your Stakeholder Workflows

Newly updated for Pharma CI USA, this session explores the potential failed promise of intelligence dashboards and how the delivery objective should center on the stakeholder workflow, rather than the resource itself. If you’ve just created an internal CI dashboard, are struggling with changing stakeholder behavior, or are considering a budget for dashboard creation, don’t miss this session.

Presented by Fenix Group International

A Look Forward: Summary & Key Takeaways

Presented by Abbott, AbbVie, BioMarin, Boehringer Ingelheim, Bristol Myers Squibb, Eli Lilly and Company, Johnson & Johnson, and Novartis Institutes for BioMedical Research

Conference Concludes

“COVID-conscious” Guidelines Distributed in Detail On-site but Includes:

• Use of masks required: Please bring your own if preferred, but masks and hand sanitizer will also be provided.
• Greetings should be socially distanced: no handshakes, hugs, or kisses, etc.
• Meeting space will accommodate more spacing between attendees.
• The hotel experience will be entirely revamped with specific cleaning protocols.

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