Agenda

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MASTERCLASSES
Tuesday, 22 April, 2025
CONFERENCE DAY 1
Wednesday, 23 April, 2025
CONFERENCE DAY 2
Thursday, 24 April, 2025

Registration and Welcome Coffee

How AI is Transforming Competitive Intelligence in Pharma and How to Take Advantage of It

As AI redefines what's possible in pharma, those who understand how to leverage A gentic AI will have a dramatic advantage in their careers and decision-making capabilities.

During this interactive ​masterclass, you’ll discover:
• Secret #1: What if​ Agent​ic AI could transform Competitive Intelligence forever? Learn how forward-thinking pharma teams deploy agents that can analyze hundreds of reports in seconds instead of days.
• Secret #2: What if you could delegate the most boring parts of your job? Discover how to deploy AI Agents to handle the​time-consuming tasks —freeing you to focus on what humans do best.
• Secret #3: How can you trust what an AI Agent tells you? Explore best practices that ensure AI outputs maintain high standards of accuracy.
Format: ​Interactive session with live demos and Q&A
The pharmaceutical industry is at an inflection point.​ Don’t get left behind as AI revolutionizes the way we work!

Presented by Atacana Group

Coffee Break

Developing Competitive Activities to Enhance Your Organization’s Competitiveness in 2025

This workshop session will give participants first-hand insights from a combined 30+ years of experience in delivering strategic and tactical workshop-style solutions, using an optimal blend of established CI frameworks alongside INOVIS’ proprietary methodologies.

Key to this session will be addressing business needs across the lifecycle, whereby participants will:
• Develop an in-depth understanding of how a diverse range of facilitated activities (Rapid Immersion, Threat Assessment and Competitor Simulations) can help deliver strategic and competitive insights within an organization
• Appreciate the importance of leveraging the outcomes of workshops to inform and direct decision making
• Receive hands-on opportunities to apply learnings to a pharma case-study in a learning environment
Using business case studies, real-life experiences and validated theory, the INOVIS team will equip you with a number of go-to techniques that can be rapidly integrated into ongoing CI Practice, whether you’re a seasoned CI professional veteran, or newer to the field.

Presented by INOVIS

Networking Lunch

Mastering the realm of European regulatory timeline assumptions

Presented by Lifescience Dynamics

Coffee Break

Navigating the Biopharma Maze: When Algorithms Whisper, But Humans Shout – Leveraging HUMINT, AI, and a Dose of Real-World Savvy

Biopharma is drowning in big data, awash in the promises of algorithmic revelation. And yes, those algorithms are undeniably clever. But for those of us actually making decisions – the kind that carry real weight (and, let’s be honest, occasionally induce a touch of existential angst) – the true breakthroughs often hinge on something a little less… binary.

It’s about understanding the ciphers & hieroglyphics behind the white papers, the motivations lurking beneath the market reports, and the human element that those elegant algorithms, for all their prowess, can sometimes miss entirely.

This masterclass, brought to you by the experts at Molekule Consulting, isn’t about throwing shade at AI. It’s about recognizing AI’s limitations and, more importantly, understanding how to fuse its computational power with the irreplaceable insights gleaned from the often messy, always fascinating world of human interaction: HUMINT. Think of it as adding a human GPS to your data-driven dashboard – because sometimes, the most crucial turns aren’t explicitly labeled on the map.

Forget an oversimplistic notion of intelligence silos. We’re diving into the more nuanced realm of strategic synthesis. The Molekule team will explore how to artfully blend the analytical muscle of AI, the foundational knowledge of secondary research, and the utterly essential perspectives of actual human beings. It’s about learning to not just see the signals, but to understand the opus they create.

Through interactive discussions that promise to be engaging (PowerPoint-light, we swear), case studies that feel ripped from today’s headlines (because, well, they often are), and frameworks designed for the complexities of the real world, you will learn to:

• Decode the Unsaid: Move beyond the surface-level data to truly understand the unspoken priorities of regulators, the subtle strategic shifts of competitors, and the cultural nuances that can make or break your go-to-market and lifecycle management plans.

• Elevate Your AI from Tool to True Strategic Partner: Learn how to frame the insightful questions that unlock AI’s true potential, and how to interpret its outputs with the critical eye of a seasoned strategist.

• Sharpen Your Instincts with Human Intel: Develop the ability to gather, synthesize, and interpret human-sourced intelligence, transforming anecdotal observations into actionable strategic insights.

• Navigate Uncertainty with Confidence (and a Touch of Grace): Gain the frameworks and the mindset to make informed decisions, even when the data isn’t painting a perfectly clear picture – because in biopharma, clarity is often a work in progress.

This masterclass is for biopharma executives who understand that while data provides the map, human understanding illuminates and charts the route. Join us to move beyond the limitations of purely data-driven thinking and embrace the richer, more insightful, and ultimately more successful reality of leading with a comprehensive understanding of the landscape. Leave equipped to not just see the data, but to truly read the room – and make decisions with a clarity that feels both informed and remarkably intuitive. Because in the high stakes biopharma game, knowing the numbers is important. But knowing the people? That’s where the real advantage lies.

Presented by Molekule Consulting

Masterclasses Conclude

Registration & Welcome Coffee in Exhibition Hall

Opening Remarks from Chairpersons

Presented by Boehringer Ingelheim and Novartis Pharma AG

Keynote: The Pulse of Artificial Intelligence: Charting the Rhythm of the Biomedical Transformation (Plenary Pharma CI + EPMRC)

Due to the availability of data and corresponding computing capacities, more and more cognitive tasks can be assigned to computers that learn independently to improve our understanding, increase our problem-solving capacity or simply help us remember.

In this way, artificial intelligence (AI) systems are finding more and more niches in which they can improve our capabilities not only physically but also intellectually. In recent years, we focussed on a systematic collection o data to get a deep understanding of biological entities and the relations among them. Starting with the classification and current developments in the field of AI, this talk will give an overview how the data collected, curated and employed. In specific, how such data can used to develop practical applications for biological sequence analyses, how to combine multiple data modalities to identify disease-causing biomarkers, and how to develop explainable application for drug repurposing and repositioning.

Presented by the German Research Center for Artificial Intelligence (DFKI)

Keynote: Leveraging CI to shape your market access strategy: Case studies on the power of CI and its benefits for MA (Plenary Pharma CI + EPMRC)

• Introduction to CI and its role in MA • The strategic importance of MA
• An introduction to MA intelligence: Concepts and Case studies
• MA intelligence – Use cases
• Conclusions

Presented by Lifescience Dynamics

Networking and Refreshments in Exhibition Hall

Keynote: Decoding Biopharma: Why Human Intelligence (HUMINT) Still Trumps AI Algorithms

While AI rightly enjoys its moment in the biopharma spotlight – algorithms performing their data-crunching ballet to illuminate drug targets and predict trial outcomes with impressive efficiency – a quieter, more human dynamic shapes the industry's true trajectory, both in Europe and beyond.

David Alderman, President & CEO of Molekule Consulting, a keen observer of these market currents, will compellingly argue that sustained competitive advantage hinges not solely on algorithmic power, but on mastering the enduring art of Human Intelligence (HUMINT). This we define as the strategic collection, interpretation, and dissemination of human-sourced insights to understand motivations, anticipate actions, and navigate complex relationships. Where AI adeptly charts past trends and may code the future, the HUMINT “Algorithm” navigates the present and anticipates the future by decoding the unspoken concerns of regulators, the subtle below-the-radar maneuvers of competitors, and the cultural nuances defining success in diverse global markets. Molekule Consulting, leveraging its deep expertise across the globe, will reveal why a purely data-centric approach, for all its analytical prowess, risks overlooking crucial human factors – a decisively risky blind spot in a market driven by human decisions. They will champion HUMINT as an indispensable, often underestimated, guide for navigating biopharma’s complex landscape, offering actionable strategies to assert market leadership. Because, ultimately, even in the data-rich world of biopharma, it’s the human element that remains decidedly… pivotal. Join us to discover how to gain a decisive edge by embracing the human factor, and learn how HUMINT can be applied to achieve success not just in Europe biopharma, but worldwide.

Presented by Molekule Consulting

Keynote: Primary Intelligence, Primary Advantage: Unlocking Success Through Deeper Insights

Presented by INOVIS

Keynote: The Next Wave of CI: Transforming Competitive Intelligence with Agentic AI

What happens when foundational CI principles collide with the AI revolution?

Salvador Carlucci, whose landmark 2005 Nature Biotechnology articles reshaped how biotech approached competitive intelligence, unveils the dramatic evolution of CI in the age of artificial intelligence. This provocative session bridges his original framework with cutting-edge AI capabilities, revealing unexpected synergies and disruptive opportunities. Discover how today’s most forward-thinking pharma companies are supercharging their CI methodology—from intelligence gathering to strategic decision-making—through sophisticated Agentic AI integration.

Presented by Atacana Group

Networking Luncheon

The Transformation and the Future of CI

Presented by AstraZeneca

Market-centricity in your competitive insights: Is your global program delivering value for your country teams?

The global pharmaceutical industry continues to grow in sophistication and capabilities driven by technological advances, regulatory refocus, financial market dynamics and the winds of geopolitics.

The US is unarguably the largest market in the world both from a financial and activity , and is therefore understandably the focus of our collective efforts. Within the CI industry we will often give extra attention to preclinical studies emerging from well-funded and well-publicised US academic institutions or companies, published in US journals, and will use the US-centric clinicaltrials.gov as the core of our pipeline asset monitoring activities, and all predictions which result from it. And yet, most estimations show that the US market represents less than half of the global market and so we ask whether we are doing a disservice to most of our customers by giving overweight focus to the US market? In this study we will reflect on decades of collective work with global, regional and country teams to identify areas of global programs which we believe do offer value to European country teams, and those that don’t. We will offer our thoughts on how to use a global or regional view as a core knowledge-base which can allow efficient tactical research into focussed topics to deliver relevant insights which can be value drivers for country teams in the region. In a case study we will suggest that collaboration and agility are critical parameters to build into a CI program which delivers to European teams.

Presented by Prescient

Winning Strategies: Best CI Practices to Drive Launch and Sustained Success in the Biosimilar Market

The global biosimilars market is projected to reach approximately US$136 billion by 2028, driven by a robust CAGR of 35% between 2022 and 2028. Over 40 blockbuster biologics are expected to lose market exclusivity by 2032, fueling intense competition among biosimilar-focused companies vying for a significant share of this expanding market.

However, the development and commercialization of biosimilars differ substantially from that of generic NMEs. As a result, modern biosimilar manufacturers must stay attuned to key market trends, technological advancements, shifting dynamics, and global collaborations.

This session will shed light on the tailored competitive intelligence (CI) needs of biosimilar companies and how they diverge from traditional approaches used in innovative drug development market monitoring. It aims to help biosimilar manufacturers reassess their essential CI requirements and build a compelling case for securing the necessary budget from leadership teams.

Presented by AdametNext and Sandoz

Networking and Refreshments in Exhibition Hall

Macro geographic trends in clinical trials [oncology] using big data analysis of Clinicaltrial.gov

• Year by year growth pattern by region [Europe, North America, South America, Africa, Asia and Oceania) 2019-2024 • Regional share of total number of oncology trials and associated evolution from 2019 to 2024 • Spotlight on Europe; heat map of clinical trial growth verses a 2019 baseline – the Covid impact • Illustrative country comparison; UK verses Romania Analysis of data that is easily accessible that can help pharma business units and therapy area teams gain a competitive edge by conducting trials in geographies that others aren’t

Presented by Dig Worldwide

“Ask the Experts” Interactive Round Tables

Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.
ROUND TABLE 1
Macro Trends in Pharma and Biotech

Presented by Pfizer

ROUND TABLE 2
Managing CI Database for Knowledge Management

Presented by Boehringer Ingelheim

ROUND TABLE 3
Collaborative War Gaming: Revolutionizing CI in Life Sciences – Lessons from the Defense Industry

a) What do you mean war-gaming? A brief introduction to war-gaming as a strategic tool for simulating competitor behavior, testing responses, and anticipating market changes to strengthen decision-making.

b) Where to start – Building Cross-Functional Teams: Collaborative war gaming thrives when R&D, regulatory, marketing, and CI teams work together. This integration helps simulate a competitor’s behavior and anticipate market shifts from multiple angles.
c) How does this work? Red Team vs. Blue Team Dynamics: A core element of war gaming involves having a “Red Team” play as the competitor and a “Blue Team” as your organization. This dual perspective ensures all possible outcomes are considered and prepared for.
d) Data-Driven Simulations, a way to enhance war -gaming: Integrating real-world data such as patents, market research, and regulatory filings—combined with AI and machine learning—creates simulations that reflect potential market scenarios with high fidelity.
e) How Do You Prepare for High-Stakes Decision-Making?:Real-time exercises preparing teams to make critical decisions under pressure, building the adaptability needed for sudden market shifts.
f) Continuous Improvement through Post-Game Analysis: After each simulation, detailed debriefs help teams identify strengths and areas for improvement. This process creates a living playbook that evolves, preparing your team for future challenges.
g) Real-life case studies- either by presenting my own or involve the audience.

Presented by QIAGEN

“Ask the Experts” Interactive Round Tables

Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.
ROUND TABLE 1
How to Design and Update Therapy Area Competitive Landscapes to Drive Faster Decision Making on Pipeline Assets or In-Licensing Candidates (integrating multiple data sources and primary/secondary CI)

Presented by Daiichi-Sankyo

ROUND TABLE 2
Overlap between Human Pharma and Animal Health CI

Presented by Boehringer Ingelheim

ROUND TABLE 3
TBA

Presented by J&J Innovative Medicine

Beyond Silos: Unified Research Approaches to Understand Pharma’s Market Dynamics

Presented by Lifescience Dynamics

Cocktail Reception and Networking

Registration & Welcome Coffee in Exhibition Hall

Opening Remarks from Chairpersons

Presented by Boehringer Ingelheim and Novartis Pharma AG

From Complexity to Clarity: Streamlining CI for Smarter Decisions

In today’s fast-paced biopharma landscape, CI professionals must sift through vast amounts of data—tracking competitor pipelines, deal activity, and market dynamics—while ensuring timely, strategic insights. However, fragmented data sources and manual workflows create inefficiencies that slow decision-making and limit impact.

This session explores how CI teams can overcome these challenges by integrating and harmonizing critical datasets for a more holistic, real-time view of the competitive landscape. We’ll discuss best practices for reducing manual effort, leveraging purpose-built visualizations, and streamlining report generation to elevate strategic intelligence. Attendees will gain practical takeaways on how enhanced CI workflows can lead to sharper insights, faster response times, and more confident decision-making.

Presented by Evaluate

AbbVie’s Competitive Intelligence Dossier – Democratizing CI and R&D Data Convergence

The ARCH, AbbVie’s R&D Convergence Hub, is part of our convergence organization’s mission to bring data and people together.

It serves as an industry-leading analytics platform that harmonizes and extracts insights, enabling R&D teams to connect data like never before. This presentation will highlight how we leveraged this R&D data Convergence mission for partnering with AbbVie’s CI experts on developing a centralized internal solution. CI Dossier integrates both external and internal CI knowledge to successfully enable the enterprise-wide democratization of automated, cutting-edge analytics for non-CI experts.

Presented by AbbVie

Life Sciences Industry Outlook & Strategic Repositioning: A Case Study in Competitive Adaptation

This session explores key trends shaping the life sciences industry and presents a case study of how a leading company successfully repositioned itself to stay competitive. Learn how strategic intelligence, market insights, and bold decision-making enabled a shift in focus, driving growth and differentiation in an evolving landscape.

Presented by Sedulo

Networking and Refreshments in Exhibition Hall

Competitive Intelligence in Time and Space: Being Prepared Does Not Mean That We Are Ready!

• Are our internal clients thinking in two or three dimensions?

• How to make sure CI deliverables are matching with the appropriate time horizon and geography?
• (short-term) “Alert Intelligence” versus (long-term) “Prospective Intelligence”. When? Where?
• The impact of geopolitical uncertainties on CI methodology
• Scenario planning vs. crisis preparation: shall we spend more time to anticipate or to be prepared?

Presented by Servier

Leveraging Competitive Intelligence for Strategic Oncology Drug Discovery

Strategies for leveraging competitive intelligence (CI) to enhance preclinical and clinical trial pipelines in oncology involve identifying emerging competitors, analyzing the clinical trial landscape, and informing strategic decision-making to optimize drug development. Key areas of focus include:

1) How can competitive intelligence uncover gaps and opportunities in the oncology market to guide pipeline development? 2) What key factors and indicators should oncology-focused companies monitor during competitive intelligence analysis to strengthen their pipelines? 3) How can CI insights be used to benchmark preclinical and clinical trial progress against competitors, and how does this support strategic decision-making? 4) In what ways can oncology companies integrate CI findings into their drug development processes to streamline cross-functional activities and improve success rates? By addressing these questions, CI can provide actionable insights that drive innovation and efficiency in oncology drug development.

Presented by BioInvent International AB

The Ethics of Weaponized Intelligence: Dark Patterns in CI

a) Navigating Grey Areas: The life sciences industry sits at the intersection of innovation and regulation. While CI is vital, how do we draw the line between valuable insights and unethical practices, such as scraping conference data? i.e., how often are we contacted by companies claiming to have this type of data? How far is too far?

b) The Social Media Dilemma: Monitoring competitors’ social media can offer critical insights, but it also raises questions about privacy and ethics. Where should we draw the line?

c) Avoiding the Espionage Trap: CI in a heavily regulated sector can veer into dangerous territory if not handled with care. How can organizations ensure that their CI efforts remain on the right side of the law and ethics? Given the musical chair within the industry, at times “secret sauce” might be share unintentionally.

d) Creating Ethical CI Frameworks: The key is to develop a transparent yet impactful CI strategy that provides actionable insights while maintaining high ethical standards.

Presented by QIAGEN

Networking Luncheon

Best Prepared for the Ever Changing

We will be discussing thoughts and best practices around staying on top of the developments in the market and outside the walls of your xWe will be discussing thoughts and best practices around staying on top of the developments in the market and outside the walls of your company.

1. How do these developments get picked up and monitored structurally?
2. How do they get shared within the company to ensure the relevant people have the relevant information to hand for their decision making?
3. And of course, how to ensure the relevant actions are taken based on the new information.company.
1. How do these developments get picked up and monitored structurally?
2. How do they get shared within the company to ensure the relevant people have the relevant information to hand for their decision making?
3. And of course, how to ensure the relevant actions are taken based on the new information.

Presented by Centrient Pharmaceuticals

Pharma Data Enrichment in Rare Diseases – Leveraging AI and Data from Lab to Practice

Data enrichment in rare disease research is vital for improving patient outcomes, requiring precise integration of lab data and real-world insights.

AI and advanced data techniques help transform raw data into actionable intelligence, guiding better treatment strategies and innovations.

In this presentation, you will learn:
How does AI enhance data enrichment in rare diseases?
What are the challenges in combining lab and real-world data?
How do P&I techniques turn raw data into clinical use?
Why is data quality crucial for rare disease outcomes?

Presented by CENTOGENE GmbH

Closing Remarks from Chairpersons

Presented by Boehringer Ingelheim and Novartis Pharma AG